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It can indeed be challenging to capture the interests of readers with effective website content. The majority of visitors will spend a few seconds on a website to decide what to do next.

The secret to overcoming the odds is good website writing. Well-written content optimized for the Internet reaches the top of the search results and attracts readers’ attention.

Some written tips apply to whether your text shows on the screen, printed or sculpted into a pyramid wall. Some written tips apply to whether your text displays on the screen, printed, or carved into a pyramid wall. Particularly for professional writer/author sites and online shops, other techniques are relevant.

Knowing Your Audience

It sounds straightforward, but so many authors put their styles on paper—or their fingers on keyboards—before thinking about who their audience is. Ask yourself these questions before composing the content: Who’s my primary audience? What about a secondary audience that can affect my primary audience and inform them? How is my website going to be found online?

For example, you are building a website for tutoring or an online portfolio. Your primary audience may be existing customers. However, your secondary audience is far broader and can include other specialists, reporters, or anyone who might use your services in the future. You must ensure that your content is available to all these audiences and is engaging. What kind of questions could these groups ask regarding a specific topic? Where do they work online most? What type of information are they looking for?

The audiences can find web content in numerous ways—social communication, website links, email sharing, and search engines. This last way of writing on the web is significant. Text may be very well written and interesting, but it will probably be found by few people if not optimized for search engines. Think again about your audience: what search terms will they use on Google? What kinds of employment are you seeking if you post a CV or have a website for your freelancing work? Ensure that these terms are included in headlines and subheadings.

Follow the model of the “inverted pyramid.”

Web readers will decide if their information is available in seconds. Web readers have a short attention span. Structure your content like a pyramid or cone upside down. At the top of the page are the most critical messages. Then you will eventually drill down to the information that supports it.

For instance, assume you’re constructing a conference web page. At the top of the website would be the most relevant information – a description of the topic, date, and venue. Details such as speakers and their cases will be supported.

Write a brief, straightforward sentences.

For Charles Dickens, long sentences – today’s readers’ attention span requires sentences of 35 words or less. This makes the content of websites that is accessible and readable to a greater audience, of course.

Concentrate on using verbs and nouns. Sparingly use adverbs and adjectives. Do not use terms such as “equanimity” or “obfuscate” when words such as “calm” or “confuse” do.

It is helpful to see how your text score with an online readability tool. Suppose you are uncertain of how you rate your writing. The length of the words and sentences in the text is the basis for most popular models. The readability of your essay then results in a number or an education level.